Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Avinash Tripathi is an analytics evangelist, thought leader and keynote speaker with over 20 years of experience in higher education. As we approach the halfway point in 2024, we can look back and see ...

As organizations turn to advanced analytics to better understand customer behavior, they'll have to tread carefully on privacy and "creepiness." A growing air of excitement surrounds the use of ...